For this concept, the ‘O’ in BODIIV is designed to frame the roots of a plant. This imagery references how “IV” represents the root system of the plant, symbolizing BODIIV’s profound connection between the body and nature. The roots suggest stability and growth, mirroring the brand’s commitment to fostering a strong, natural foundation for an active lifestyle.
The design reflects BODIIV’s dedication to using natural, high-performance materials that support and enhance physical activity while maintaining a harmonious relationship with the environment.

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